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Movies Tag

What Advertisers Can Learn from the Black Panther Phenomenon

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]We’ve seen hundreds of massive blockbusters make it rain before, but there hasn’t been anything quite like Black Panther. Ramping up to the release date, Marvel’s public relations team managed to create an unprecedented amount of hype that turned a simple superhero movie into a social movement. While most advertisers do not...