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Content Creation Tag

5 Tips for Better Media Relations

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Media relations remains one of the most important, and yet misunderstood disciplines in public relations and marketing. The value of a strategic media relations program truly can’t be underestimated in helping build and shape a company’s brand or image. Yet how to achieve this kind of impactful results is still up to debate as...

5 Recurring Online Advertising Trends

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Let’s start with a simple definition to put things in perspective. Recurring Advertising is a central, recurring idea or message that connects individual ads (comprising an advertising campaign) to produce a cumulative effect far greater than the total effect of the individual, disconnected ads. Now we can jump right into five trends that...

9 Tips to Build Your YouTube Channel

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]While the benefits of a successful YouTube channel are compelling, building a YouTube channel takes time, commitment and resources if you expect to create something of value. YouTube is the largest search engine on the planet with an astounding amount of content uploaded every single day. It’s not just a local communication resource....

That’s Ludicrous – We’re All Hooked

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Let’s face it – we’re all hooked. We all have that uncontrollable compulsion to check our email notifications even when we just checked it 10 minutes ago. It’s the “just 5 more minutes” on social media that turns into another hour. It’s the fact that when someone recommends an item for purchase,...

8 Steps to Creating Email Content that is so Good… It’s Ludicrous

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932998254{padding-bottom: 50px !important;}"][vc_column][vc_column_text]With content becoming vastly more important to involve, educate, advise, entertain and guide customers through their purchase journey, it’s vital to invest in great content marketing. Consumers are turned off with more traditional marketing messages. Young people, in particular, will instantly click off anything that has the slightest appearance of an ad....

It’s Ludicrous… If You Overlook the Power of Images

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932901480{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Images have continued to capture people’s attention for centuries. When we studied abroad in Italy, we got to see first-hand all the different types of fresco paintings that were inside the abundant churches in the country. They each told their story of the Bible with astounding detail and craftsmanship. After seeing multiple...

When Launching a New Business, Brand, or Product, Don’t Forget Social Media

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932707653{padding-bottom: 50px !important;}"][vc_column][vc_column_text]When launching a new business, brand, or product, it is very important to have a well thought out marketing plan. With lots of places for your funds to go, marketing sometimes gets the short end of the deal. Because there are many facets of a comprehensive marketing plan which all need an...