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Braeön

.What is Braeön?

As strong as steel, as flexible as rope and as malleable us putty. Braeön is a light-weight, self-adhesive plastic ribbon that can be molded and bonded in a matter of seconds. Simply heat, press and repeat to form the plastic into any desired shape. Once cooled, the self-bonding plastic hardens, creating a durable bond.

.Where does the name come from?

Pronounced like the English word “Brawn” meaning physical strength. Braeön comes from the ancient Norse word “bræða” meaning things that are bonded together. The concept for a Norse name comes from mythology where “Gleipnir” was created to bind the mighty wolf, Fenrir. The Gods commissioned the dwarves to create a chain that was impossible to break. According to the mythology, Gleipnir is as thin as a silken ribbon and stronger than any iron chain.

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Date

January 23, 2017

Tags

Branding, Crowdfunding, Kickstarter, Photography, Video, Website, Wordpress

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