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Ludicrous Agency Guide to Social Media Photo Sizing

Having the right cover photo properly showing is not just about picking a cool image, but it’s also very much about uploading the proper image size.

Ludicrous Agency Guide to Social Media Photo Sizing

The first thing someone sees when they access your social media profile is your cover photo.
Your cover photo is the largest image on the page and should help you make a memorable impression on your visitors.

Having the right cover photo properly showing is not just about picking a cool image, but it’s also very much about uploading the proper image size. Correct dimensions will keep your image from getting cropped to fit the space offered while also ensuring the image shows all the details you intend to convey.

Here at Ludicrous Agency, we’ve collected the important size differences for cover photos or graphics related to each social media platform. Now in one simple-to-follow Blog you have a single point of reference for photo sizing relating to several of the most popular social media.

Ideal Cover Photo Sizes for Each of the Major Social Media Platforms

While social media platforms display cover photos slightly different on desktop and mobile, here are the recommended cover photo/graphics sizes for each of the platforms listed below.

Facebook – 820px x 462px (Profile, Page, and Group), 820px by 465px (Page video), 1920px by 1,080px (Event)

LinkedIn – 1,584px x 396px (Profile), 1,536px x 768px (Company Page)

YouTube – 2,560px x 1440px (Channel Art)

Twitter – 1,500px x 500px

Essential Guide to Social Media Photo Sizing on Facebook

There are several important details to consider when creating a cover photo for a Facebook profile:

  • Your cover photo will look slightly different on mobile. On mobile, Facebook shows your cover photo at a different dimension, a little taller or narrower.
  • Facebook will show more of your image if your image is tall enough or crop the sides. 820 pixels wide by 462 pixels tall is an ideal size for both desktop and mobile.
  • We recommend a PNG file for your image to ensure the best resolution of your logo or text. You can reposition your cover photo on the desktop in case you have any important details at the top or bottom.
  • Your profile photo, name, and buttons overlay your cover photo, so take this into consideration when choosing or creating your cover photo/image.
  • On mobile, your profile photo will overlay your cover photo in the middle. We suggest that you avoid having any important details in the lower half of your cover photo that could be hidden behind your profile photo.
  • When visiting your Facebook profile, Facebook does not show your entire cover photo immediately. Facebook shows about half of your cover photo when landing on your profile. Visitors then need to scroll up to see the full image. To encourage people to scroll to see your full cover photo, you may want to have something attractive or memorable in the bottom-half of your cover photo.
  • Unlike your Profile Cover photo, nothing overlays your Facebook Page cover photo.
  • Your Facebook Page cover photo displays at 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on mobile.

For your Facebook Page Cover video, we recommend:

  • Your video should be 820 pixels wide by 312 pixels tall. For best results, upload a cover video that’s 820 pixels wide and 456 pixels tall. Your video run time should be between 20 and 90 seconds.
  • The recommended video file format is MP4 or MOV.

The Facebook Group Cover Photo is shorter than the Facebook Page cover photo:

  • The ideal cover photo size is 820 pixels wide by 462 pixels tall (similar to the Facebook Page cover photo). The area visible on the desktop is 820 pixels wide by 250 pixels tall, a little shorter than the Facebook Page cover photo. Your photo has to be at least 400 pixels wide and 150 pixels tall to meet Facebook’s requirements.
  • While nothing overlays your Facebook Group cover photo on the desktop, your Facebook Group name will overlay your cover photo on mobile.

Facebook Event Photo:

  • For a public event, anyone who views the event will see the event photo, whereas for a private event, only people invited to the event will see the event photo.
Essential Guide to Social Media Photo Sizing on LinkedIn
  • LinkedIn recommends the dimensions of 1,536 pixels wide by 768 pixels tall, however, they crop away the top and bottom of the photo on the desktop. It is recommended that you keep the important aspects of your photo in the middle of the photo if possible.
  • LinkedIn recommends those dimensions because the cover image displays larger in the mobile app. LinkedIn will also crop your cover photo on the desktop.
  • The ideal aspect ratio is 4:1. Aspect ratio is a measurement of the width to the height of an image or screen. LinkedIn mobile will crop away the sides of your background photo.
  • If your background image appears blurry or pixelated, choose a large image with a file size as close to the maximum [8MB] as possible. Images with larger file sizes are best.
Essential Guide to Social Media Photo Sizing on YouTube
  • YouTube recommends 2,560 pixels wide by 1,440 pixels tall for uploading your header channel graphic.
  • With YouTube available on desktop, mobile, and TV, your channel graphic will display differently on each device. YouTube minimum dimensions for uploading channel graphics are 2,048 x 1,152 px. The safe area where all text and logos will show is: 1,546 x 423 px. Larger images could get cropped depending on the device. Maximum width: 2,560 x 423 px., meaning the “safe area” is always visible regardless of the screen size. Photo areas on each side are visible or cropped depending on browser size. The maximum upload file size is 4MB.
  • When creating your channel graphic, avoid placing important details in the upper-left and lower-right corners. Your profile image and channel links will be overplayed on top of your channel graphic when viewed on desktop or mobile.
Essential Guide to Social Media Photo Sizing on Twitter
  • Twitter recommends a header photo size of 1,500 pixels wide by 500 pixels tall, which is wider than tall and different when compared to most social media cover photos and allows you to reposition and scale your photo to your own satisfaction.
  • If your header photo is 500 pixels tall or less, Twitter will scale your photo up and crop off a portion of the sides. On mobile, Twitter shows more of your photo on the top and bottom if it is tall enough.
  • Use a wide image to prevent Twitter from automatically stretching the image, which may make it seem blurry.
  • Your profile photo will overlay your header photo similar to Facebook. Your Twitter profile photo will also cover a part of your header photo, so be aware of the details that may be covered in your header photo.

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Mark Thimmig

Industry expert and thought leader in launching new brands and products along with raising capital through crowdfunding.

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