Ludicrous Agency 4 Ad Industry Predictions
Advertisement industries are constantly changing, but it’s not your job to have to guess what’s going to happen in the future years to come. We here at Ludicrous Agency want to relieve you from the stress of not knowing what’s likely to happen with the industry. So, these are our four ad industry predictions we have for you for the coming year.
Netflix Embraces Paid Placements
We don’t really see television commercials about Netflix. Why is this? Netflix doesn’t necessarily need it. We saw one of the company’s ads during the Superbowl, but that was a very rare occurrence. Netflix may not have taken the traditional advertisement route, but one thing we know for sure, they’re really good at embracing one type of advertisement: their own. While they haven’t offered any paid placements on their shows, we think that they will slowly begin to integrate brand names into Netflix Originals. Here’s a fun fact: Did you know that the placement of Kellogg’s Eggo waffles on Netflix hit series show “Strangers Things” had no financial transaction? Kellogg’s had absolutely no idea about the placement of their product on the show’s first season. So, for now, don’t expect to be stumped with a 30-second commercial when you’re watching “Black Mirror,” but don’t be surprised when you see a lot more paid product placement in your favorite Netflix Originals.
Amazon Continues to Dominate
Take a moment to think back to a time when you weren’t able to get your groceries delivered to your doorstep, or a time when you didn’t have an option to purchase things online conveniently for a hugely discounted price. Now come back to reality! What a nightmare that was, right? As a consumer-driven society, we thrive on retail websites like Amazon to satisfy our desire to buy. Amazon is known as one of the fastest growing tech companies to date. In the years to come, Amazon is on the road to dominating not only the retail industry but also grocery delivery services. We at Ludicrous predict that they will continue their growth with brick and mortar purchases, as they did with Whole Foods, in 2017.
YouTube Steers Clear from the Unpredictable
We all took notice of the conundrum that happened last month with Logan Paul, right? If you haven’t, let us give you a quick rundown. One of YouTube’s top amateur stars, Logan Paul, decided that it would be a good idea to post an offensive video that showed the body of a person who committed suicide in Japan’s suicide forest. Just the type of video you want to see on YouTube, right? In future, we predict that YouTube will pull itself slowly away from spotlighting unpredictable so-called influencers and put more of their advertisement focus on steady celebrities’ channels such as conventional celebrities Will Smith and Kim Kardashian.
SnapChat, Fame or Fortune?
Going public has consequences. With its recent update, Snapchat is no longer the “it” app. Snapchat has to find ways to be kept in the loop with major apps like Instagram and Facebook. The app’s latest algorithm redesign focused on placing content from publishers, creators and the community in the Discover Tab. While individual snaps, active stories and direct messages are placed in the Friends Tab. The controversial change made it a lot more difficult and confusing for people to navigate around the app. If Snapchat wants to stay remain a prominent contender along with other top social media apps like Instagram, Twitter and Facebook, they need to step up their game with different ways to engage their audience.
We would love to hear your predictions for the coming year. Drop us an email and let us know what you think!