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Marketing

Ludicrous Tips for Publishing Your Press Release

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]While the internet has changed many things and continues to hold the promise that anyone can publish a press release, promote it to a wider audience and reap abundant benefits, these things are frequently untrue. There is a reason why men and women spend years learning how to research and write an effective...

Farming Fresh Data – How Market Research Can Grow Your Business

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Does the mere thought of conducting market research intimidate you? We can see that it’s not enough to conduct just basic research. Without comprehensive, professional market research, even the perfect product can be buried under a campaign of senseless business maneuvers. In our current business climate, emerging companies are shoulder to shoulder,...

5 Tips for Better Media Relations

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Media relations remains one of the most important, and yet misunderstood disciplines in public relations and marketing. The value of a strategic media relations program truly can’t be underestimated in helping build and shape a company’s brand or image. Yet how to achieve this kind of impactful results is still up to debate as...

5 Recurring Online Advertising Trends

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Let’s start with a simple definition to put things in perspective. Recurring Advertising is a central, recurring idea or message that connects individual ads (comprising an advertising campaign) to produce a cumulative effect far greater than the total effect of the individual, disconnected ads. Now we can jump right into five trends that...

That’s Ludicrous – We’re All Hooked

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Let’s face it – we’re all hooked. We all have that uncontrollable compulsion to check our email notifications even when we just checked it 10 minutes ago. It’s the “just 5 more minutes” on social media that turns into another hour. It’s the fact that when someone recommends an item for purchase,...

What Advertisers Can Learn from the Black Panther Phenomenon

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932525886{padding-bottom: 50px !important;}"][vc_column][vc_column_text]We’ve seen hundreds of massive blockbusters make it rain before, but there hasn’t been anything quite like Black Panther. Ramping up to the release date, Marvel’s public relations team managed to create an unprecedented amount of hype that turned a simple superhero movie into a social movement. While most advertisers do not...

8 Steps to Creating Email Content that is so Good… It’s Ludicrous

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932998254{padding-bottom: 50px !important;}"][vc_column][vc_column_text]With content becoming vastly more important to involve, educate, advise, entertain and guide customers through their purchase journey, it’s vital to invest in great content marketing. Consumers are turned off with more traditional marketing messages. Young people, in particular, will instantly click off anything that has the slightest appearance of an ad....

It’s Ludicrous… If You Overlook the Power of Images

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932901480{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Images have continued to capture people’s attention for centuries. When we studied abroad in Italy, we got to see first-hand all the different types of fresco paintings that were inside the abundant churches in the country. They each told their story of the Bible with astounding detail and craftsmanship. After seeing multiple...

Super Bowl Ads: The Ludicrously Awesome, the Ordinary and the Tragic

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932799499{padding-bottom: 50px !important;}"][vc_column][vc_column_text]Spoiler Alert – The Philadelphia Eagles won the 2018 Super Bowl Championship title. Oops – did we spoil it for you?  It’s been over a month and you still didn’t know? What rock have you been living under? All kidding aside – let’s get down to the real winner. Which 2018 Super Bowl...

4 Ludicrous Clichés That Advertisers Keep Using

[vc_row use_row_as_full_screen_section="no" center_bck_image="no" css=".vc_custom_1518932667559{padding-bottom: 50px !important;}"][vc_column][vc_column_text]When trying to create a brand, it is almost impossible not to fall into at least a few well-worn tropes. Advertising is not just art, it’s also science after all, and there are certain methods that just objectively work. However, there are some trappings that have become so overused that they border...