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7 Online Tools to See if Your Website is Mobile Friendly

Is your website ready for the next Google update? As Google continues to improve its search capabilities, mobile friendly and responsive websites will get the best placement.

7 Online Tools to See if Your Website is Mobile Friendly

Is your website ready for the next Google update? As Google continues to improve its search capabilities, mobile friendly and responsive websites will get the best placement.

When someone’s searching on a mobile device, Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device and, more generally, make information easy to find.

If you’re not sure if your website is up to date, we’ve got a few free online tools you can use to see where your website stands. You may want to use each of these applications to get the best and most complete picture, so you know what to address.

Before we get started with the tools, let’s make sure we are clear on a few more important distinctions. While frequently used interchangeably, there are some differences between responsive and mobile friendly. Here is a brief summary:


A responsive website is one that responds (or changes) based on the needs of the users and the viewing device (mobile device in this example). Text and images change from a three-column layout to a single column display. Some less important images may be hidden so they don’t interfere or compete with the most important information, given the site’s smaller mobile or tablet display. With a responsive, you can achieve a more customized mobile experience.

If you want to know if your website is responsive when you are on a computer, you can resize your browser’s window from full screen to mobile size. If the text, images and menu change as the screen gets smaller, your website is considered responsive. That’s a good thing, given the number of people who will likely be viewing your site on their mobile or tablet device.

Benefits of Responsive Websites:

  • Images are optimized and configured for smaller presentation.
  • Content changes dynamically and navigation is condensed.
  • Buttons are viewable and functional.

Mobile-friendly websites are designed to work exactly the same way across all types of devices. Nothing is altered or unusable on desktop, tablet or mobile phones. However, navigation drop-downs may be limited due to their size and difficulty on much smaller mobile screens. Flash animation will not be viewable either. The website will function and is viewable the same across all devices with no usability issues.

Mobile Friendly gives you a consistent web experience across all types of desktop and mobile devices. Regardless of the unique features or functionality in your website, if it’s mobile friendly, it works.

When it comes to mobile friendliness, there are several areas to pursue that play into improving your website’s user experience including presentation, content, and performance. Here are a few specific items that will need attention to achieve optimal mobile results:

  • Viewport configuration
  • Zoom configuration
  • Content Width
  • Readability of text
  • Spacing of links and other content

Benefits of Mobile-Friendly Websites:

  • Static content does not change regardless of the device.
  • Images appear smaller and navigation may be simplified.
  • Fully functional on any type of mobile operating system.
  • If images are small, they will load quickly over mobile connections.



Mobile Friendly and Responsive Online Tools

Google’s Free Mobile-Friendly Test

Enter your website’s URL into Google’s Mobile-Friendly Test, and it will let you know if you’ve got a mobile-friendly page. If your website passes Google’s test, you will see a green banner indicating the website is mobile-friendly. If the website fails to pass, Google will indicate the page is not mobile friendly and provide you with more information.

Google’s Free Mobile-Friendly Test:

Typical Reasons Why a Website is Not Mobile Friendly:

  • The content is wider than the screen, requiring users to scroll side-to-side to read the page.
  • Your text is too small, requiring the user to zoom in to read text on the page.

Links are too close together: When using a smartphone your website links should be easy to tap with your fingers. Links need to be large enough and in a logical location to tap. Most people are right handed and hold their smartphone in their right hand while they tap links using their thumb.

Mobile viewport isn’t set which controls which the width of your website page for the device. If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. This is an extra special case where responsive design comes in handy. Responsive design will automatically adjust the viewport based on the device.

Google Mobile Free Page Speed Test

Find out how you stack up to new industry benchmarks for mobile page speed. Google Pagespeed Insights is a tool that empowers you to make decisions that increase the performance of your website.

Google’s Free Page Speed Test:

Recommendations from Google Pagespeed are based upon current industry best practices for desktop and mobile web performance. Through the addition of advanced data visualization, tagging, filtering, and snapshot technology, Google Pagespeed Insights for WordPress provides a comprehensive solution for any webmaster looking to increase their site performance, their search engine ranking, and their visitors browsing experience.

W3C mobileOK Checker

The World Wide Web Consortium (W3C) has their own mobile-friendly test, mobileOK Checker, that provides more technical insight and recommendations for your website.

W3C mobileOK Checker:

In addition, they provide a severity rating for each of their findings, so you can address mobile issues with your website based on their individual importance. Like Pagespeed Insights the tool gives a solid set of recommendations on what needs to be changed, why it needs to be changed, and at a high level, how it needs to be changed. Keep in mind that this is a techie tool, which is a comprehensive and actionable tool requiring some familiarity with the technical components of your website.

Keynote MITE

MITE is a desktop tool that lets you interactively test and verify mobile content by emulating over 2,200 devices and 12,000 device profiles. With MITE, you can interact with your mobile websites in real time to analyze and optimize the performance of your site and the quality of your content. MITE can also record scripts that can be used for monitoring with Mobile Web Perspective.

More Information on Keynote MITE:

Keynote Mite is a paid service.

Browser Stack

BrowserStack gives you a true screenshot of how your website looks on each device. In most cases, that’s much more helpful, however, there is a downside to it. You can rapidly test your website designs and layouts by generating screenshots on browsers with just a click. It’s perfect for quick verification of design on a range of screen sizes and resolutions instantly, without trying out each device manually.

More Information on Browser Stack:

BrowserStack is a paid service.

SEO Centro

SEO Centro is a mobile-friendly test tool to give webmasters an analysis if their websites are mobile friendly on a page-by-page basis. The use of mobile phones on the internet has been growing tremendously over the last several years, and it is very important to have a responsive web design. Examine your webpage and get an instantaneous mobile-friendly test report from this tool.

More Information on SEO Centro:

Bing Mobile Friendly Tool

Making pages mobile friendly increases user engagement on mobile devices. It can also help you rank better in Bing search results on mobile devices.

You can check whether or not your page is considered mobile friendly by Bingbot by entering the URL of the page in the URL input box and clicking or tapping Analyze. Once you click Analyze, a Bingbot mobile crawler with fetch the page from your website and send it to the mobile friendliness classifier for a real-time verdict. Note that it takes some time to fetch and analyze the page and show the verdict.

More Information on Bing Mobile Friendly Tool:


Websites remain an important means for reaching your customers and inviting new people to learn more about your offerings. In this digital age with so many people constantly using their mobile devices, making sure people on mobile can find and simply browse your site is a no longer an option, it’s a must.

Keeping them engaged and happy as they explore information or make a purchase is vital to retaining customers and growing your business. If you are looking for a new, responsive, mobile-friendly website and ludicrous mobile results, get in touch. We’re Ludicrous Agency and we would love to get to know you. Let’s talk.

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Mark Thimmig

Industry expert and thought leader in launching new brands and products along with raising capital through crowdfunding.