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5 Reasons to Make Sure Your Website is Mobile Friendly

Optimizing your website for mobile is not only a good idea, it's essential.

5 Reasons to Make Sure Your Website is Mobile Friendly

Smartphones, tablets and other mobile devices are something most people have today and use frequently to navigate every aspect of their lives, including browsing for information and shopping. To ensure you are not left out, optimizing your website for mobile is not only a good idea, it’s essential.

People are no longer interested in websites with overwhelming copy and extensive navigation. So to give you a bit more insight and motivation, we’ve listed a few good reasons that may help you when considering the investment needed to upgrade or replace your website. Here are 5 reasons why your website should be mobile-friendly.

1. Get Higher Google Ranking

Google prioritizes mobile-friendly websites over those that are not mobile friendly in mobile search results and ranks they higher in search results. Websites that are optimized for mobile will rank better than those that are not considered responsive or mobile friendly.

2. Simple Navigation = Better Experience

Consumers across every industry are connected and expect to get what they are looking for quickly and to navigate the information simply. If your website is not optimized for mobile, you won’t be able to offer your customers the experience they deserve and demand.

3. More Visibility

3. You will reach more of your customers and future customers, faster. With higher Google search rankings based in part on a mobile-friendly website, your site will be seen, visited and engaged by more people. Making your website mobile friendly instantly opens your customer following up to easier mobile search and engagement.

4. Present Your Brand in the Best Light

Your website will look great and function smoothly and simply across all desktop and mobile devices when you have a responsive or mobile friendly web design. This helps you build credibility with customers, prospects, clients, and influencers, regardless of your specific industry. You want every visitor to have a proper experience and to see you as a credible resource for the information, products and services they are seeking and at the exact time they want that information.

5. Build a Valued Reputation

With a responsive design, your website will function properly on any mobile device. Building and maintaining a valued reputation is essential to every business. You cannot afford to give anyone a less than optimal experience, desktop or mobile.

SUMMARY

Regardless of the fact that you might offer useful, valuable, and one-of-a-kind products or services, if your website is not mobile friendly, your business will be viewed as completely out of step, encouraging people to move on and look elsewhere. However, if you have made the investment to create and maintain a responsive/mobile-friendly website, you will be acknowledged as contemporary and aware of your customer’s expectations and considerate of their time.

If you want your website to contribute to your growth and your brand image, you need to make sure every page is mobile friendly. At Ludicrous Agency, we help build great brands, informative journeys and simplified shopping experiences through mobile-friendly websites. Drop us a call if you would like to talk about your website.

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Mark Thimmig

Industry expert and thought leader in launching new brands and products along with raising capital through crowdfunding.

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